marketing

Content Manager

Bengaluru, Karnataka   |   Full Time

the challenge:

India has become the 5th largest economy in the world, but ~360 million are “poor” (using Government metrics), and 145 million live below the poverty line. This inequity is unacceptable. About 3.4% of our annual budget or 0.28% of the income of the top 1% of our population would lift and could bring everybody above the poverty line, however, this is complex and we need the best of human intellects to be focused on solving it.

about us:

The/Nudge Foundation exists to alleviate poverty. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and the development sector, passionately working on ways to address poverty sustainably and at scale.

In the five years since our inception, we have worked on a range of initiatives including developing innovative programs that enable underprivileged youth to lead flourishing lives, adapting evidence-based approaches to enable rural families to come out of extreme poverty, and incubating 80+ nonprofits focused on solving India’s biggest challenges. We have also used the knowledge and networks developed through our work to impact policy, address ecosystem barriers and launch scale programs.

We are now building on our capabilities and work to embark on an ambitious effort to nurture select “social transformations” (i.e., using effective solutions to create pathways to scale that address the underlying problem; examples of such transformations include microfinance and the white revolution). These transformations (or “programs” as we call them) will be anchored in “centers” which will provide domain expertise, connection to the broader ecosystem, and thought partnership.  The centers will also be thought leaders in their space and influence the broader ecosystem (including policy and practice). There will also be horizontal teams, e.g., Impact & Evaluation, Technology, and Data & Insights, that all the programs and centers will use. These teams will also be seen as exemplars in their space and will influence the broader ecosystem.

We are looking for a talented Content Manager to take full responsibility for our content creation strategies including PR, social media, blogs, and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.


in this role you will...

  • Design content marketing strategies and set short-term goals

  • Write, edit, proofread and improve content including but not limited to blog posts, PR articles, social media posts, etc

  • Collaborate with the design team to produce high-quality content

  • Develop editorial calendar & create content

  • Deliver engaging content on a regular basis 

  • Optimize content considering SEO and Google Analytics along with our digital marketing manager

  • Share content through various channels, ensuring a strong web presence

  • Receive customer feedback and generate ideas to increase customer engagement

You need to come with...

  • Proven work experience as a Content creator 

  • Proficiency in MS Office and WordPress or other Content Management Software

  • Understanding of web publishing requirements

  • The editorial mindset with an ability to predict audience preferences

  • Hands-on experience with SEO and web traffic metrics

  • Expertise in social media platforms

  • Project management skills and attention to detail

  • Excellent communication and writing skills in English

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