Centre for Rural Development (CRD)

Product Analyst, Lucknow- Asha Kiran

Lucknow, Uttar Pradesh
Work Type: Full Time

About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all.   We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors 


About the Program

The Asha Kiran program aims to catalyze impact at scale by partnering with private sector and government, to implement livelihood interventions for women in poor households.


Who are we solving for?

  • women farmers from landless, marginal, and small landholders

  • with an average family size of 5-6 members

  • who have unpredictable wage labor

  • male members migrate for livelihood opportunities

These farmers need a diversified & sustainable income to withstand life shocks, as well as to improve their food & income security,  asset value & savings, and access to safety nets and financial instruments, so as to come out of poverty. 


What are we solving for?

Farmers in India have experienced newer opportunities through livestock-based livelihood models promoted by govt/ markets, but there’s a need to build sustainable pro-poor models at population scale. While we are implementing livestock promotion models (backyard poultry and goatery models) in Uttar Pradesh, we also recognize and work towards building a deeper understanding of the value chain to create incentives for markets to participate & leverage govt resources to solve for: 

  • Infrastructure (Land & assets, Information & Technology) 

  • Standardization of rearing practices 

  • Forward & backward linkages for farmers

  • Collectivisation of efforts through community institutions (SHGs)

  • Organized production


At The/Nudge you will:

  • be an integral member of the Asha Kiran team through a deep understanding of the practitioners’ perspective rather than an academic point of view

  • conduct data analysis and evidence-based decision-making

  • support the team in collecting and analyzing data; providing time-to-time feedback to the team, organization as well as partners. The focus will be a deep understanding of the outcomes to generate insights to help refine/enhance the work on the ground

  • supervise/conduct qualitative and quantitative primary and secondary research by working closely with the product, implementation, and L&D team.

  • create and periodically enhance quality core (macroeconomic, demographic) data depository that helps form the basis for program design and impact assessment for programs focused on livelihoods, rural development, etc.

  • Support team in setting running monitoring and evaluation processes using different tools and techniques with a focus on the use of ICT.

Apply if you have:

  • a master’s or bachelor’s degree 

  • at least 3 years of experience in the corporate or development sector

  • strong analytical and synthesis skills; experience in collecting and processing large raw datasets to provide a basis for quality analysis

  • working experience and expertise with data analysis applications: Power BI, Tableau, GSuites, Excel etc

  • strong communication skills and a proven record of working well in teams

  • comfort with non-profit sector salaries

  • willingness to travel extensively on the field

  • have a strong desire to make a difference and a passion for solving hard problems

  • enjoy the challenge of working in a fast-paced, start-up environment 

Would be great if you have:

Experience and working with data frameworks from international development organizations.


We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.



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