marketing

Social Media Manager

Bengaluru, Karnataka   |   Full Time

the challenge:

India has become the 5th largest economy in the world, but ~360 million are “poor” (using Government metrics) and 145 million live below the poverty line. This inequity is unacceptable. About 3.4% of our annual budget or 0.28% of the income of the top 1% of our population would lift and could bring everybody above the poverty line, however this is complex and we need the best of human intellects to be focussed on solving it.

about us:

The/Nudge Foundation exists to alleviate poverty. We are a collective of some of India’s best leaders and entrepreneurs from across industry, academia, government, and the development sector, passionately working on ways to address poverty sustainably and at scale.

In the five years since our inception, we have worked on a range of initiatives including developing innovative programs that enable underprivileged youth to lead flourishing lives, adapting evidence-based approaches to enable rural families to come out of extreme poverty, and incubating 80+ nonprofits focused on solving India’s biggest challenges. We have also used the knowledge and networks developed through our work to impact policy, address ecosystem barriers and launch scale programs.

We are now building on our capabilities and work to embark on an ambitious effort to nurture select “social transformations” (i.e., using effective solutions to create pathways to scale that address the underlying problem; examples of such transformations include microfinance and the white revolution). These transformations (or “programs” as we call them) will be anchored in “centers” which will provide domain expertise, connection to the broader ecosystem and thought partnership.  The centers will also be thought leaders in their space and influence the broader ecosystem (including policy and practice). There will also be horizontal teams, e.g., Impact & Evaluation, Technology, and Data & Insights, that all the programs and centers will use. These teams will also be seen as exemplars in their space and will influence the broader ecosystem.

The Social Media Manager will be required to run campaigns and drive engagement by creating high-quality original content. They should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms. The Social Media Manager will report directly to the Head of Marketing and work with all the Impact stream heads.

in this role you will...

  • Running company social media advertising campaigns.

  • Formulating high-quality novel written and visual content for each social media campaign.

  • Building a social media presence by maintaining a solid online presence.

  • Monitoring the company's brand on social media.

  • Building brand awareness by engaging relevant influencers.

  • Managing our online communities to ensure respectful and appropriate engagement.

  • Responding to comments on each of our accounts.

  • Overseeing customer service provided via social media.

  • Analyzing data to determine whether social media campaigns have achieved their objectives.

  • Coaching employees company-wide on content creation best practices

You need to come with...

  • MBA and 5+ years of Social media marketing experience required

  • Experience developing social media strategies.

  • Experience working with and developing a marketing plan.

  • Ability to develop the right voice for each social media platform.

  • Proven ability to build social media communities.

  • Understanding of graphic design principles.

  • Experience as a Brand Manager on social media.

  • Ability to measure the success of campaigns




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