Centre for Rural Development (CRD)

Lead - Strategic Alliances and Ecosystem Building, MoRD, Centre for Rural Development

Delhi, Delhi
Work Type: Fixed Term Contract

About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all.  We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors.

Who are we solving for in the End Ultra Poverty program?

We are solving for the bottom ~5-10% of the population in India which is tucked away and invisible to the outside world on the edges of remote villages, geographically isolated, socially and financially excluded, and economically excluded. Both markets and governments find it difficult to meaningfully support this segment. 

  • A typical ultra-poor household in India may have following indicators:

  • annual household income of less than INR ~25000-35000

  • tied to unpredictable wage labor

  • living on less than 2 meals a day

  • ownership of little or no land or productive asset (like livestock, bicycles)

  • no savings (spend 80% of income on food)

  • little or no access to social entitlements


Women in ultra-poor households are especially vulnerable; hence we directly engage with them at each household level.

What are we solving for in the End Ultra Poverty program?

End Ultra Poverty (EUP) program is solving for households in ultra-poverty through a targeted, multi-faceted and sequenced model called the graduation approach which has demonstrated that ultra-poverty can be conquered. 

At The/Nudge we have been piloting this program for the past 3 years and are in the process of catalyzing propagation of the same. Our purpose is to contribute to ending ultra-poverty in India. EUP will:

  • continue to implement on its own to iterate the design for impact at scale

  • enable more NGOs to adopt technical and capacity-building support

  • enable govt to adopt by providing research, design, and implementation support

  • continue to generate data on ultra-poverty and evidence on graduation approach to nudge governments to adopt at scale

  • build technology solutions for NGOs and governments to adopt and implement at scale & with quality.


What are some of the principles/approaches we use to solve problems?

  • First principles thinking

  • Human-centered design (thoughtful, action-oriented, experimental & iterative process) with a gender lens

  • Systems thinking (analytical, stakeholder-oriented, and holistic)

  • Strategic planning (result oriented, logical, and coherent with clearly defined outcomes, grounded on the current realities)


Responsibilities: 

  • own the overall goals for the Ecosystem Building and Strategic Alliances role within the National Partnerships vertical, consistent with the spirit of The/Nudge

  • create synergy and foster strong working relationships between the Government Partnerships and Alliances team and other critical internal stakeholders, as required

  • identify, create and manage networks and relationships within the larger ecosystem to support identification and scaling of program opportunities 

  • leverage the existing network of relationships across central and state ministries for program needs 

  • develop and drive an engagement strategy for representation/visibility of organizational work across government and within the larger ecosystem

Apply if you have:

  • high energy, passion and hunger for doing impactful work 

  • 8 to 10 years of total work experience, with significant part in external facing roles, preferably in the government

  • Understanding of the development sector ecosystem in India, with an ability to build strategic alliances and forge meaningful connects 

  • hands-on, intrapreneurial leadership style, with a growth and learning mindset

  • an empathetic and collaborative leadership style

  • strong analytical and problem-solving skills

  • natural comfort with a high-intensity, fast-paced environment

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