India has become the 5th largest economy in the world, but ~360 million are “poor” (using Government metrics), and 145 million live below the poverty line. This inequity is unacceptable. About 3.4% of our annual budget or 0.28% of the income of the top 1% of our population would lift and could bring everybody above the poverty line, however, this is complex and we need the best of human intellects to be focused on solving it.
The/Nudge Foundation exists to alleviate poverty. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and the development sector, passionately working on ways to address poverty sustainably and at scale.
In the five years since our inception, we have worked on a range of initiatives including developing innovative programs that enable underprivileged youth to lead flourishing lives, adapting evidence-based approaches to enable rural families to come out of extreme poverty, and incubating 80+ nonprofits focused on solving India’s biggest challenges. We have also used the knowledge and networks developed through our work to impact policy, address ecosystem barriers and launch scale programs.
We are now building on our capabilities and work to embark on an ambitious effort to nurture select “social transformations” (i.e., using effective solutions to create pathways to scale that address the underlying problem; examples of such transformations include microfinance and the white revolution). These transformations (or “programs” as we call them) will be anchored in “centers” which will provide domain expertise, connection to the broader ecosystem, and thought partnership. The centers will also be thought leaders in their space and influence the broader ecosystem (including policy and practice). There will also be horizontal teams, e.g., Impact & Evaluation, Technology, and Data & Insights, that all the programs and centers will use. These teams will also be seen as exemplars in their space and will influence the broader ecosystem.
in this role you will...
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, and display advertising campaigns
Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Understanding how to use all research and lead generation tools available including Internet sources such as social and business media
Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns, and conversion optimization
Analysis and presentation of digital marketing results
Improve performance through reporting & analytics
You need to come with...
8-10 yrs experience
Build inbound marketing plans for all programs [FP, CSI programs (IAF, CAC, Incubator),Forum, talent acquisition] including identifying the TG, building the lead generation funnel, optimizing funnels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Manage and train the digital team
hands-on experience with SEO, Google Analytics and CRM software (hubspot)
Excellent analytical and project management skills