Centre for Rural Development (CRD)

State Lead; Gujarat

Gandhinagar, Gujarat
Work Type: Fixed Term Contract

Place of Posting- GLPC, Gandhinagar, Gujarat

Engagement Type- Full-Time


About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all.  We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:

  • Centre for Skill Development & Entrepreneurship (CSDE): exists to enable underprivileged youth to lead flourishing lives

  • Centre for Rural Development (CRD): exists to enable families to come out of poverty

  • Centre for Social Innovation (CSI): exists to nudge top talent to solve India’s biggest challenges

What are we solving for?

We are solving for households in poverty who are also financially and socially vulnerable through a targeted, multi-faceted, and sequenced model called the graduation approach, which has demonstrated that we can durably pull households out of poverty. 


At The/Nudge Institute, we have been piloting this program for the past 3 years and are in the process of catalyzing the propagation of the same. Our purpose is to contribute to ending poverty in India.:

  • continue to implement on its own to iterate the design for impact at scale

  • enable more NGOs to adopt technical and capacity-building support

  • enable govt to adopt by providing research, design, and implementation support

  • continue to generate data on poverty and evidence on graduation approach to nudge governments to adopt at-scale

  • build technology solutions for NGOs and governments to adopt and implement at scale & with quality.


Position Overview:

The/Nudge is working with the Gujarat Livelihood Promotion Company Limited,, Government of Gujarat, to help increase adoption of the graduation approach by targeting Antyodaya Anna Yojana card holder women in identified Aspirational Blocks in the state. As part of this effort, a State Project Management Unit (SPMU) is being set up at Ahmedabad, Gujarat, to help the GLPC to design and implement the special program. This position is for the SPMU Lead at Ahmedabad, and will report to the Head of Operations. 


At The/Nudge Institute, you will:

  • Provide leadership to The/Nudge’s PMU efforts in the State by creating an agency-ship for The/Nudge in Gujarat

  • Lead all operations concerning this program and work consistently with all stakeholders, importantly with the Government, to ensure the success, visibility and replication of the program

  • Work closely with all necessary departments to ensure the timely flow of budgets for the smooth running of the operations on the ground

  • Ensure 100% adherence to the compliances, reporting, and documentation as described/ prescribed by the Government and The/Nudge

  • Support GLPC in the research and development of a strategy and program design to target the  Antyodaya households through the ‘Graduation Approach’ built on top of community institutions enabled by the SRLM.

  • Support GLPC in planning the activities, orientation to necessary activities, quality implementation and robust monitoring on the ground.

  • Enable convergence of various state initiatives (social security, livelihood promotion, financial inclusion, social empowerment) and programs towards creating increased access for the identified households

  • Support GLPC to review the progress of the program periodically in order to iterate and scale

  • Support the mission on the use of data and technology to ensure continuous flow of data from the field to stakeholders at various levels

  • Build relationships with key government stakeholders in Gujarat to support the representation and visibility of the program

  • Cont. work for the learning and development of the team working in this program

The ideal candidate for the role has:

  • About 12-15 years of experience and is a Postgraduate

  • demonstrated a growth mindset - learning/improving constantly

  • demonstrated success in starting and leading initiatives, working under uncertainty & able to articulate vision and secure buy-in from stakeholders

  • excellent interpersonal skills and communication skills. Fluent in English & Gujarati

  • strong analytical and critical thinking skills

  • the ability to collaborate with diverse stakeholder groups in a fast-paced environment

  • set aside personal bias to do what is right for the community

  • experience in designing/managing multi-stakeholder development sector programs designed around (or with) SHGs, Community Institutions and SRLMs

  • an openness to travel extensively and live in designated districts/blocks/panchayats as per the needs of the program’s goals

  • a passion for serving those in need with humility & sensitivity.


We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.

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