About The/Nudge
The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors
About the Program
The Asha Kiran program aims to catalyze impact at scale by partnering with the private sector and government, to implement livelihood interventions for women in poor households.
Who are we solving for?
women farmers from landless, marginal, and small landholders
with an average family size of 5-6 members
who have unpredictable wage labor
male members migrate for livelihood opportunities
These farmers need a diversified & sustainable income to withstand life shocks, as well as to improve their food & income security, asset value & savings, and access to safety nets and financial instruments, so as to come out of poverty.
What are we solving for?
Farmers in India have experienced newer opportunities through livestock-based livelihood models promoted by govt/ markets, but there’s a need to build sustainable pro-poor models at population scale. While we are implementing livestock promotion models (backyard poultry and goatery models) in Uttar Pradesh, we also recognize and work towards building a deeper understanding of the value chain to create incentives for markets to participate & leverage govt resources to solve for:
Infrastructure (Land & assets, Information & Technology)
Standardization of rearing practices
Forward & backward linkages for farmers
Collectivisation of efforts through community institutions (SHGs)
Organized production
What are some of the principles/ approaches we use?
Human-centered design (thoughtful, action-oriented, experimental & iterative process) with a gender lens (unbiased and reflective approach)
Systems thinking (analytical, stakeholder-oriented, and holistic)
Strategic planning (result-oriented, logical & coherent with clearly defined outcomes, grounded on the current realities)
What will you do?
Conduct primary/secondary research to understand the needs of the program users and the technology landscape in the rural livelihood sector.
Collaborate with stakeholders to gather and document product requirements and translate requirements into clear and actionable user stories or product specifications.
Plan, execute, and analyze A/B experiments to validate hypotheses, gather insights, and iterate on program strategies based on feedback and results.
Take successful experiments to a scalable feature of the product.
Analyze program outcomes and metrics (quantitative data as well as field research and market studies) to continually improve the product based on evidence. Execute quantitative analysis that translates data into actionable insights.
Prepare reports and presentations to communicate insights, findings, and recommendations.
Who are we looking for in this role?
4+ years of work experience in product strategy or management or consulting, or intrapreneurial roles from tech startups in education, skilling, marketplace
Demonstrated ability to learn continuously and collaborate with stakeholders in a space of ambiguity (0 to 1 stage of product development)
Strong problem-solving skills and a keen interest in data-driven decision-making.
Proven understanding of technology stack for software development
Proficiency in data analysis tools and software (e.g., Excel, Gsheets, SQL, Python).
Written and spoken fluency in Hindi and English
Willingness to stay and travel in deep rural areas of Uttar Pradesh for 25% of the time
Excellent interpersonal and negotiation skills