Livelihood Programs

Senior Associate/Associate Manager - L&D Content Development, Asha Kiran, (Hindi)

Lucknow, Uttar Pradesh
Work Type: Full Time

About The/Nudge

The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners.


Our economic inclusion journey for 25 million Indians, has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.


Set up with support from 90+ eminent philanthropists , 40+ corporates and 15+ foundations including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime".


About the Program

The Asha Kiran program aims to catalyze impact at scale by partnering with private sector and government, to implement livelihood interventions for women in poor households.


Who are we solving for?

  • women farmers from landless, marginal and small landholders

  • with an average family size of 5-6 members

  • who have unpredictable wage labor

  • male members migrate for livelihood opportunities

These farmers need a diversified & sustainable income to withstand life shocks, as well as to improve their food & income security,  asset value & savings,  access to safety nets and financial instruments, so as to come out of poverty. 


What are we solving for?

Farmers in India have experienced newer opportunities through livestock based livelihood models promoted by govt/ markets, but there’s a need to build sustainable pro-poor models at population scale. While we are implementing livestock promotion models (backyard poultry and goatery models) in Uttar Pradesh, we also recognize and work towards building a deeper understanding of the value chain to create incentives for markets to participate & leverage govt resources to solve for: 

  • Infrastructure (Land & assets, Information & Technology) 

  • Standardization of rearing practices 

  • Forward & backward linkages for farmers

  • Collectivization of efforts through community institutions (SHGs)

  • Organized production


What will you do?

  • Own the development of training modules to support implementation at scale of the backyard poultry model

  • Contextualize training materials to suit the local audience and specific needs of the program participants.

  • Train other trainers and field staff to ensure effective last-mile delivery of training content to program participants.

  • Conduct regular field visits to assess the effectiveness of training content and delivery; create robust observation tools and rubrics to evaluate training sessions.

  • Work closely with operation and product teams, seek feedback, and iterate the training module accordingly

  • Conduct targeted pilots to improve the training quality and own the follow-on iterations, evaluations, assessment of outcomes, and impact

  • Use data-influenced approach and gather insights/feedback from stakeholders to continuously improve and deliver high-quality content

  • Collaborate and align with key program partners and stakeholders to deliver effective training


Who are we looking for in this role?

  • At least 2 years of experience in creating and delivering training for adult learners.

  • Overall work experience of 4-6 years

  • Strong understanding of adult learning principles, techniques, and facilitation skills

  • Written and spoken fluency in Hindi and English

  • The role shall be based out of Lucknow.

  • Willingness to stay and travel in deep rural areas

  • Prior experience of working with rural audiences/ NGO will be a plus.

  • Prior experience in leading initiatives end-to-end will be a plus. 

  • Excellent communication and interpersonal skills.

  • Ability to work collaboratively with diverse teams and stakeholders.


We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.




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